Spokesperson Toolkit

A checkoff-funded media and message “toolkit” for the 11 members of the Beef Expert Board (BEB) – who serve as volunteer advisors and respond as appropriate to news or issues on topics ranging from modern beef production to food safety – provides suggestions for ways members can get involved in their respective communities to help spread positive beef messages. In addition, the toolkit provides key message refreshers and tips for engaging in social media, so that BEB members feel comfortable going out on their own. Resources for grassroots advocates, including fact sheets and other publications are available on www.ExploreBeef.org.



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