Derailing Disparaging Remarks
Two articles in the January and February issues of Oxygen Magazine shared misinformation about beef, suggesting nutritional advantages to grass-finished beef when compared to conventionally raised beef, and disparaging feedlot cattle diets. The checkoff worked with Anne Burkholder, a feedlot operator from Cozad, Neb., to respond to the articles. As a mother, athlete and feedlot operator, Anne was uniquely suited to respond to the magazine’s claims, drawing on messages from the Choices of Beef Fact sheet available on ExploreBeef.org.
Funded by the Beef Checkoff.
SOCIAL MEDIA