Sizzling I Heart Beef Promotion
Sizzler restaurant has teamed with the Beef Checkoff Program to stimulate steak sales this month. More than 160 locations in 10 states – California, Oregon, Washington, Arizona, New Mexico, Florida, New York, Nebraska, Montana, Hawaii – and the Commonwealth of Puerto Rico, have introduced Fresh Cut USDA Choice Tri-Tip Steak on their menus. The campaign includes a variety of checkoff-funded promotional efforts. The wait staff will be wearing “I Heart Beef” aprons and buttons, and restaurants will be filled with “I Heart Beef” balloons and point-of-sale materials. The beef checkoff logo also will be displayed prominently in associated TV commercials. The campaign kicked off on January 3 and runs through February 27.