REI Annual Update Released

The checkoff’s research, education and innovation (REI) programs provide the scientific evidence used to develop essential messages that supporting marketing, communication, and issues-response efforts, but also makes available tools and technologies to help increase industry effectiveness in producing a great tasting, nutritious and safe beef product for consumers who continue to love beef.

This year’s REI annual update highlights how the checkoff is providing all segments of the industry with the knowledge to support new technologies, such as pre- and post-harvest safety interventions, and new communication messages that inform consumers about beef’s taste and nutrition advantages.

The full annual update can be downloaded here.   

 

 

 



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