Retail Beef Backer Award
The checkoff-funded 2010 Retail Beef Backer Award winners; Broulim’s, Sentry Foods, Harris Teeter and HAC Inc., were honored at the 2011 Cattle Industry Annual Convention.
Winners were selected for their excellence in a variety of promotional partnerships, beef merchandising and education programs. A third-party judging panel also took into consideration the retailers’ support of beef checkoff-funded initiatives such as Beef Alternative Merchandising, Hispanic Marketing, Easy Fresh Cooking, Beef Training Camp, Summer Grilling and Holiday Roast promotions, in addition to store specific campaigns.
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