
Dan Dierschke Hands Over Cattlemen’s Beef Board Gavel
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Suggested Lead: Last week during the 2011 Cattle Industry Annual Convention in Denver, Colo., Dan Dierschke (pron. deer ski) graciously passed down the chairman’s gavel to Tom Jones, cattle producer from Pottsville, Ark. We caught up with Dan for a few “final thoughts.”
Dan highlights for us the work that he believes the checkoff has done over the past year in helping producers add to their bottom line.
Dierschke 1: “I like to continue to tell people that this is one of the most incredible investments they can make. And the most recent study is something like $5.50 returned for every dollar invested. And I can’t think of anything that any producer can do that will return more for their investment. There are just so many programs – beef safety, beef quality assurance, the nutrition research report that just came out the other day – it’s no accident that it came out relatively favorable for beef consumption. It’s those little things. I mean 140 programs with one contractor alone. The export market – the latest reports for October/November – 30 percent over the year before. Roughly $170 per head comes from selling in the export market. So our programs are doing a tremendous service for the people that pay into it.” (49 seconds)
Dan leaves us with a few final thoughts about the time he has spent in a leadership role on the Cattlemen’s Beef board, along with a heartfelt sentiment of gratitude and appreciation for all beef and dairy producers and importers who pay into the Beef Checkoff Program.
Dierschke 2: “Well, I would like to thank them for making the investment in the program. I would like to assure them that they are getting a tremendous value for their dollar. This is a self-help program, enacted under law, but it is producers helping themselves and I can assure them that they are receiving a tremendous return for the investment that they make. And I also want to tell them that those of us in leadership positions on the Beef Board are working for ALL producers, regardless of what kind of cattle they produce, what environment they produce them in, what breed of cattle. We are out there for all producers in the United States trying to increase the bottom line for their operations.” (38 seconds)
For information on efforts being funded with your beef checkoff investment, visit MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

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