I Heart Beef Kicks Off
The checkoff is excited to announce the launch of the 2011 I ♥ Beef program, just in time for Valentine’s Day! As you know, in 2010, exclusive survey findings uncovered America’s love and passion for beef. The premise of this year’s program helps consumers extend their love of beef through the discovery of new cooking methods, cuts and unique rubs and marinades.
And what better time to start getting closer to beef than on Valentine’s Day, with the official I Heart Beef recipe, the “Two Steppin’ Tenderloin.” Featuring the always-romantic Filet Mignon with a delicious pesto dipping sauce, it’s easy to prepare a wonderful meal that captures a moment in time in a way that only beef can. Using a technique similar to what steakhouse chefs use nationwide, the two-step cooking process, is a simple method that yields restaurant-quality steaks from the comfort of your own kitchen. Brown Tenderloin steaks on the stove top then move the pan to the oven to finish for hands-free, tender and juicy steaks that will get the sparks flying.
For more information about your beef checkoff investment in programs designed to educate and inspire consumers such as the “I Heart Beef” campaign, visit MyBeefCheckoff.com.