From The USA With Love
“From the USA with Love! High-quality American Beef on your table” was the theme for a two-week promotion that the Beef Checkoff Program and the USDA Market Access Program funded during the last quarter of 2010. In partnership with the Globe Gourmet retail chain and Snow World – a major Russian importer and distributor of U.S. meat products — the U.S. Meat Export Federation (a contractor of the beef checkoff) managed the promotion, centered in metropolitan Moscow, in an effort to capitalize on the momentum that U.S. beef and veal currently have in Russia. For more, go to From the USA with Love.