EU Taste Challenge
The world's largest international food and beverage trade exhibition, SIAL, was the setting for a unique blind taste challenge this October that put U.S. striploins, top blades and flank steaks in direct comparison, side by side with top-quality striploins from Argentina, Ireland, Germany and France.
More than 1,000 visitors to the SIAL show sampled unlabeled grilled American steaks alongside unlabeled steaks from Europe and Argentina, and filled out extensive surveys while they chewed. The preparation of the questionnaire and analysis of the results was conducted by an impartial French marketing research firm.
And the winner: U.S. beef.
Funded by the Beef Checkoff.
SOCIAL MEDIA