Steak in Japan
While much of Japan's restaurant sector has struggled recently due to the slow economy, family restaurant chains have emerged as a popular, reasonably priced choice for budget-minded consumers. Many family restaurant chains are currently conducting steak menu promotions featuring U.S. beef. In November alone, more than 2,000 such outlets in Japan featured U.S. steak menus.
Gusto, the largest family restaurant chain in Japan and a member of the Skylark Group, is conducting a "Half Pound Steak" promotion at more than 1,300 locations through mid-January. Gusto features U.S. beef chuck eye roll in this menu promotion.
Joyfull, Japan's third-largest family restaurant chain, just concluded its fourth "Half Pounder Steak/Lemon Japone Steak" promotion at more than 700 outlets. Joyfull resumed use of U.S. beef in April 2009, and features the "We Care" logo on all of its printed menus. The company is planning more U.S. beef menu promotions over the next year.
Other family restraint chains promoting U.S. beef steak menus include Flying Garden, which utilizes U.S. ribeye roll and outside skirt, and Denny's, which features U.S. sirloin.
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