Muscle Cuts in Egypt
The checkoff funded placement of a series of U.S. beef advertisements in leading Arabic language family and cooking magazines, Al Hadeel, Azhar Al Fan, Oyoun Lebnan, and Avenue, which boast a combined circulation of nearly 600,000 Arab readers, most of them homemakers. The ads lauded U.S. beef as part of a healthy lifestyle. Egypt has always been a leading market for U.S. beef livers, but muscle cuts now account for 56 percent of the total export value of U.S. beef exports to the Middle East. For more, visit U.S. beef in Egypt.