Shabu-Shabu Restaurants Love Beef

Two popular Japanese shabu-shabu restaurants are finding success this fall by featuring U.S. beef for their hot pot promotions.

The prominent family style restaurant chain, operated by Sato Restaurant Systems annually, consumes more than 1.1 million pounds of U.S. beef, and this month it started the American Beef Sato-shabu Premium Fair at its 196 outlets. During this single promotion, the chain expects to sell more than 100,000 meals using U.S. chuck eye roll.

Hot pot (shabu-shabu) is a popular winter menu choice at Japanese homes as well as family style restaurants, but family restaurant chains have begun featuring hot pot menus throughout the year as consumer demand has increased.

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