Home For The Holidays
The checkoff has partnered with Kings Hawaiian dinner rolls and Sutter Home wines to help bolster beef roast purchases for the holiday season. Consumers can enter the "Home for the Holidays" sweepstakes to win a $2,500 gift card to help cover the costs associated with their chosen mode of transportation, whether its airfare, train tickets, car rental or the reindeer-drawn sleigh. Beef will be featured in all promotional materials, including large in-store displays loaded with wine, recipes and beef coupons. More than 650,000 instantly redeemable bottleneck coupons for $1 off beef will be offered as a consumer incentive.
For more information about checkoff-funded retail initiatives, visit BeefRetail.org.