
Nutrition Influencers
The checkoff’s partnership with the American Dietetic Association (ADA) continues to reach critical audiences, including registered dietitians and credentialed health influencers. Thousands of registered dietitians received the latest in food and nutrition information at the Food and Nutrition Conference & Expo in Boston Nov. 5–9. Checkoff dollars supported a booth at the conference, which highlighted the power of beef protein and the variety of lean beef cuts available; distributed more than 8,000 beef nutrition resources; and served samples of a lean beef recipe, Thai Braised Beef Shanks and Fresh Pickled Vegetable Salad, to more than 4,000 dieticians.

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