iPhone App In Japan

A new, free iPhone application entitled American Meat Recipe 100 offered through Apple’s Japanese language App Store gives consumers in Japan 60 American beef and 40 American pork recipes, covering everything from dinner parties to lunch boxes.

Developed with beef checkoff dollars and support from the USDA Market Access Program, the iPhone application include crystal-clear photos, detailed cooking methods and a “Today’s Recommendation” page that provides consumers with a guide to healthy, delicious dishes featuring U.S. beef. Users may also search for new recipes according to cooking method, such as stewing, grilling or stir-fry.

To increase awareness of the promotion, Tokyo buses will be wrapped in advertising. Consumers who spot the buses featuring the U.S. beef advertising can instantly qualify for U.S. beef prize drawings by sending a photo of the bus through their mobile phone, conveying a message through Twitter or featuring an article on their personal blog. A total of 100 winners will be selected. The campaign featuring distribution of the iPhone application will run through the end of January.



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