Farmers And Social Media?
Social media is emerging rapidly as the primary way consumers share their opinion with the world around them. While consumers are interacting with their real-world friends they’re also soliciting opinions from companies and brands. Social media users aren’t held to any ethical standards, which is why it’s crucial for America’s farmers and ranchers to have a strong, truthful and trusted online voice.
Food is a favorite topic online, which is one of the reasons why the beef checkoff has been creating an integrated online web of tools to engage consumers and work to build demand for beef. The checkoff-funded BeefItsWhatsForDinner.com offers many ways for consumers to engage with each other and learn about beef. Users are invited to rate and review recipes as well as discuss changes they made to the recipe.
The "Beef. It's What's For Dinner." Facebook page, @BeefForDinner Twitter account, "Beef. It's What's For Dinner." Flickr group and YouTube channel provide a more relaxed interaction with consumers, where they are encouraged to share favorite beef dishes, cooking methods, ask questions and celebrate their passion for beef.
Farmers and ranchers have a role to play online, by getting involved in the online conversations that take place every day by leaving comments when appropriate, and adding opinions and experiences to the conversation. Sharing details about raising cattle and the commitment to raising a wholesome, delicious product allows consumers to get to know the people behind the meal on their table.