Telling Your Story
The checkoff recently completed a project to help farmers and ranchers better understand the claims anti-agriculture activists and detractors make about animal care in the beef industry. The resulting video will help frame discussions about the importance of Beef Quality Assurance (BQA) certification and of cattlemen telling their animal care story in a variety of venues. DVDs were distributed to BQA coordinators across the country. Watch the video online now.
Funded by the Beef Checkoff.
SOCIAL MEDIA