Catalyst For New Products
The beef industry is leading the protein pack when it comes to launching new convenience products for consumers, thanks to the Beef Checkoff Program.
That is the conclusion of a Mintel International Group study funded by the checkoff and reported in BEEF magazine.
For the full story and a link to the checkoff’s ongoing new-product concepts, visit BEEF and New Concepts.
Funded by the Beef Checkoff.
SOCIAL MEDIA