MBA Helps Bridge The Information Gap
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The vast majority of Americans have little knowledge of how beef is produced. Filling that knowledge gap with the facts about how producers work to provide safe and nutritious beef for America’s dinner tables is one goal of a beef checkoff funded program aimed at training producers to become everyday advocates for their industry.
An MBA, or Masters of Beef Advocacy, might be one of the most important degrees a beef producer can earn.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.