Foreign Marketing Webinar
The beef checkoff recently hosted a trade media webinar with John Brook of the U.S. Meat Export Federation, contractor to the Beef Checkoff Program, as he gave an update on beef and beef products as it relates to Europe the Middle East and Russian markets. Russia’s re-emergence as a major market for U.S. beef exports continued to gain earlier this year, setting a new record for muscle cut value at the end of June. Russia is the third-largest market (behind only Mexico and Egypt) for U.S. beef variety meat in terms of both volume and value. Europe is still a very small market, but there has been some strong growth (about 60 percent) this year compared to 2009. The Middle East is the second largest importer of U.S. Beef variety meats and beef muscle cut exports are showing strong growth in this vibrant area. To view the entire webinar presentation and audio (1 hour duration), click here.