A Global Industry
Due to fierce competition in key international markets, it’s important for the cattle industry in the United States to remain committed to aggressive beef promotion overseas. That’s the message from Phillip Seng, CEO for the U.S. Meat Export Federation, a contractor of checkoff dollars. “A lot of what we do is position our product as the premium product in the market, and that’s done with checkoff dollars, and with government dollars,” Seng told the Southeast Ag Network. “The more dollars we receive the more return we can get, with 96 percent of the population overseas,” he said. To listen to the interview, visit Southeast Ag Net.