
Veal Made Easy
The national consumer sweepstakes/Fall Columbus Day veal promotion launches Sept. 15 and ends Oct. 31, celebrating veal as the official dish of Columbus Day! Consumers can win a Perillo trip for two to Italy and will also see in-store; on-pack recipe labels (at participating retailers), artwork and on-air commercials in selected markets during the promotion. Visit the checkoff-funded www.VealMadeEasy.com for more information.

SOCIAL MEDIA