
Myths On Beef
In an effort to provide accurate, science-based details on beef’s nutrient profile and modern production practices, the checkoff connected beef nutrition and safety experts Shalene McNeill, Ph.D., R.D., Executive Director, Human Nutrition Research and Mandy Carr, Ph.D., Executive Director, Beef Safety Research with TIME reporter Jeffrey Kluger for an article on the organic foods debate. Despite industry efforts to balance the editorial tone on the healthfulness of all beef choices, the final article continues to propagate common myths that we see about modern food production, including negative claims on antibiotic and growth promotant use, as well as the ways that animals are raised.

SOCIAL MEDIA