Women In Action
During the Summer Cattle Industry Conference, checkoff staff conducted a one-hour training with American National CattleWomen (ANCW) members to teach them how to write a press release. Training included press-release basics, the media environment, pitching a story, building a media list, and much more. The enthusiastic group of cattlewomen who participated was encouraged to sign up and complete the checkoff-funded Masters of Beef Advocacy (MBA) program and engage with local media in an effort to tell their own stories to producers and consumers across the country. A new “flip book” created through coordinated efforts of the producer communications and issues management teams was distributed to the cattlewomen to help them develop personalized messages about working in today’s cattle industry.
For more information, e-mail Melissa Slagle.