Hispanic Marketing Materials

A recent pilot test of beef checkoff-funded Hispanic point-of-sale (POS) elements revealed the Hispanic marketing materials increased sales of fresh beef by remarkable percentages. Volume sales of beef cuts increased across all major subprimals:

Volume sales of beef variety meats showed the biggest increase with 82.7 percent.

The test was conducted for 12 weeks in three Dillons stores in Kansas. Results also revealed that the Hispanic POS elements increased grocery shopping trips from 8.2 trips per month to 11.1 trips per month.

For more about this research, click here.



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