Beef Seminar In Japan
Western Japan is well-known for its high beef consumption, especially the islands of Shikoku and Kyushu, and the Chugoku region on the western tip of Japan's largest island, Honshu. The U.S. Meat Export Federation (USMEF), contractor to the Beef Checkoff Program, is actively working to expand U.S. market share in western Japan and has achieved solid progress with an increasing number of supermarkets in the region reintroducing U.S. beef this year.
USMEF recently conducted a U.S. beef seminar with Fuji, western Japan's leading regional supermarket chain with 95 outlets in Shikoku and Chugoku. To more confidently and effectively promote U.S. beef to its customers, Fuji wanted to educate its meat buyers and meat department staff about merchandising and beef safety. The seminar gave more than 90 buyers and meat department staff an overview of the U.S. beef industry, focusing on new product development, the USDA carcass-grading system, BSE safeguards and other safety-control measures.
For more information about beef checkoff foreign marketing efforts, click here.