Beef Cutting Seminar
To say that Guru-Navi is Japan's largest restaurant-related Internet search engine is a bit of an understatement. The Web portal is estimated to have been viewed by more than 10 million separate users.
To capitalize on this amazing popularity, the beef checkoff has twice conducted promotions in cooperation with Guru-Navi, one of which was a beef cutting seminar in Tokyo. The seminar attracted chef/owners from 53 Guru-Navi affiliate restaurants. The first segment of the seminar was led by Chef Takeru Shishikura, owner of four popular restaurants and president of a food consulting firm. Chef Shishikura conducted a cutting demonstration using chuck eye roll and rib finger and how to tailor these cuts into attractive menu items.
The seminar was closed with an overview of the U.S. beef industry, including the unique characteristics that make U.S. beef particularly appealing to Japan's foodservice industry.
For more information about the beef checkoff's foreign marketing activities, click here.