
Chef of the Year
U.S. beef had a prominent role at the 13th annual Middle East Junior Chef of the Year competition, which was held recently at the Burjuman Center in Dubai, United Arab Emirates (UAE). For the second year in a row, checkoff funding made it possible for the U.S. Meat Export Federation (USMEF), contractor to the Beef Checkoff Program, to serve as a sponsor of the competition, which has become one of the Middle East’s most prestigious culinary events. This year’s competition was organized by the Emirates Culinary Guild in conjunction with the Dubai Summer Surprises shopping festival.
The event provides an excellent opportunity to showcase U.S. beef in a market that is growing rapidly for a wide variety of beef cuts.
Nearly 100 young chefs from the region’s finest restaurants and hotels engaged in a week of fierce competition judged by a respected team of seven international chefs. Six culinary classes featuring U.S. beef were held on each day of the event with participating chefs receiving checkoff-sponsored information kits, handbooks and cut charts. They also donned chef’s hats and aprons that promoted U.S. beef throughout the week.

SOCIAL MEDIA