Asian Market Update
After participating in a beef checkoff webinar about foreign marketing, Drovers ran a story summarizing the outlook presented by the U.S. Meat Export Federation, a contractor of the Beef Checkoff Program.
As reported on the webinar, Drovers notes that while U.S. beef exports to Asian markets are improving, we’re a long way from reaching those markets’ full potential. Market access for U.S. beef in Asian countries is “all over the map,” with some countries such as South Korea granting nearly full access and some others maintaining significant trade barriers. But while Korea has removed trade barriers, consumer confidence remains a challenge.