
Learn To Live Well
The June Live Well 2010: A Return to Real Food and Simple Pleasures event, funded by the beef checkoff, was designed to engage and mobilize top-tier health professionals and credentialed members of the nutrition media, providing them with new research and tools to incorporate beef nutrition information into their education efforts. Held at the Culinary Institute of America (CIA) at Greystone in Napa Valley, the event brought together scientific, culinary, beef industry and consumer experts who provided a closer look at the latest beef nutrition scientific research, and discussed aspects of food production from the pasture to the plate.
Participants included 29 credentialed food and nutrition media who collectively reach millions of beef consumers, ranging from authors to food bloggers to a Food Network host; former American Dietetic Association (ADA) national spokespeople; and high-profile health professionals from across the country.

SOCIAL MEDIA