Foreign Marketing Update
On June 29, the checkoff will hosted a Webinar featuring Erin Daley, economist for the U.S. Meat Export Federation (USMEF), contractor to the Beef Checkoff Program, and Joel Haggard, USMEF senior vice president for the Asia-Pacific region. Erin began the session with a market potential overview, including the markets showing the greatest growth in consumption as well as import and domestic production trends—where beef supplies exist and where deficits are. Joel continued with that market overview and then extended his presentation to include U.S. beef’s role in the major markets—which cuts are most popular and how USMEF is working to expand the cut mix in order to meet the growing demand for U.S. beef in Asia. Both presenters highlighted why these markets are important to U.S. producers. Learn more here.