The REAL Story.
The checkoff’s producer-communications and issues-management teams worked together to develop a pocket-size “talking-points flip book” for state beef council directors, Beef Board members, Federation directors, Masters of Beef Advocacy (MBA) graduates and anyone else actively engaged in defending beef’s image. The new booklet, titled “BEEF. The REAL Story is YOUR Story” was patterned based on the six MBA program courses: Each section contains talking points, “did-you-know” facts, a reference page with additional websites for more information, and notes pages. The booklets will be printed in time for summer conference. Click here to view an electronic copy.