Nebraska Beef In Taipei
To create more opportunities for U.S. beef in Taiwan’s foodservice sector, USMEF collaborated with the Ambassador Hotel for the “Nebraska Beef Gourmet Festival,” June 3 in Taipei. The event, made possible, in part, through checkoff support from the Nebraska Beef Council, as well as the Nebraska Corn Board, featured a diverse range of items showcasing the quality and versatility of U.S. beef. A team of chefs from Western-style and Chinese restaurants prepared more than 20 mouthwatering dishes using tenderloin, strip loin, ribeye, rib fingers, chuck eye roll, heel muscle and bone-in short ribs.
With representatives from more than 25 news outlets participating, the program began with a video outlining the storied history of Nebraska’s corn-fed beef industry, including footage of the farmers, ranchers and cattle feeders who work together to produce some of the world’s finest beef cuts. Two famous television hosts from one of Taiwan’s most popular gourmet shows also participated in the opening presentation, which contributed to the strong media interest.
U.S. beef exports to Taiwan have set new value records in each of the last five years, and economists say this trend is likely to continue. During the first four months of 2010, exports to Taiwan totaled 25.4 million pounds valued at more than $60 million. This is an increase of 69 percent in volume and 79 percent in value over January-April 2009. For more, go to checkoff-funded foreign marketing efforts.