The Power of Lean
Results of recent checkoff-funded market research illustrate how the “Power of Lean” can help overcome the “eat-less-red-meat” message that consumers are being fed with increasing frequency. The vast majority of respondents said they buy lean cuts of meat “every time” or “frequently” and rated buying lean cuts as “most important” when shopping. Consumers also believe that lean beef is better for them than other kinds of beef and that it is lower in saturated fat, calories and cholesterol. Further, consumers rated “quality” more important than price, safety, and nutrition when buying beef, followed in importance by “freshness” and “appearance.” For more about the research, visit Perceptions of Lean Beef.