Thinking About Exports

Paul Clayton, vice president of export services for the U.S. Meat Export Federation that contracts to manage foreign marketing programs for the Beef Checkoff Program, says the continuing diversification of U.S. beef products is creating new revenue streams for producers and processors in the international marketplace. It’s an evolution of our industry that can and should continue.

Clayton leaves some questions for producers to ponder:  So what’s the next “big” idea for global customers, and can U.S. producers leave competitors scrambling to catch up? And, what does foreign marketing really mean to you as producers?

Listen more here.



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