Beefing Up Newsstands
Because of the efforts of your beef checkoff public relations team, be on the lookout for three great beef placements in the June issues of some of your favorite magazines: Every Day with Rachael Ray, Real Simple and Men's Fitness. The Every Day with Rachael Ray article helps consumers understand the meat case and find the right cut in the "Supermarket 101" section and includes two great quotes from chef Dave Zino. The Real Simple piece highlights beef back ribs, beef short ribs and beef flanken-style ribs in "Rib Primer." In "Man Meals-Salads That Satisfy," Men's Fitness features lean beef in the checkoff-funded Beef "California Roll" Salad recipe and image. The editors loved the photography so much, they zoomed in to highlight the colorful ingredients. More placements are expected throughout the summer.
Funded by the Beef Checkoff.
SOCIAL MEDIA