Beef On A Budget
Budget-conscious Japanese families are looking for value as they dine out less frequently. But the beef checkoff is helping make dining out on a budget more possible. With assistance from the checkoff, Gusto – a family restaurant chain in Japan – held a highly successful U.S. steak promotion featuring U.S. chuck eye roll. Sales outstripped expectations as more than 1 million pounds of U.S. beef sold out just halfway through the three-month promotion. For more, go to Japan.