Women to Women

In partnership with USDA’s Market Access Program, the Beef Checkoff Program launched a new beef-imaging campaign in South Korea through its contractor, the U.S. Meat Export Federation, in Fiscal 2010. This multimedia advertising campaign carries a “Women-to-Women” theme based on USMEF research indicating that consumers in Korea are ready to begin hearing positive messages about U.S. beef again. For the complete article, go to South Korea. 



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