National Beef Ambassadors Announce Earth Day Photo Contest Winners
Contact: , 402-856-2097;
"Farmers and Ranchers Care"
The National Beef Ambassador Team, funded in part by the beef checkoff, helped to spread positive messages about beef production through the “Farmers and Ranchers Care” Earth Day photo contest. The contest also gave cattle ranchers the ability to share how they care for the environment on their own operation with consumers and fellow producers. This contest began on Saturday, March 20, National Agriculture Day, and ended on April 22, Earth Day.
In order to participate, the first requirement was to become a fan of the National Beef Ambassadors on Facebook and upload a photo to that page showcasing how they, as beef producers, are involved in caring for the environment. To date, the Facebook page has more than 2,000 fans.
Voting took place by 'liking' the photos and the winners were determined by the number of ‘likes’. On Earth Day, the winners of the photo contest were announced.
In total, 83 photos were posted. The winning photo became the National Beef Ambassador’s Facebook profile picture for one week and was also featured in Beef Ambassador Malorie Bankhead’s blog post on Earth Day. The winner of the contest also received a $50 beef gift certificate; 2nd and 3rd place winners each received a $25 beef gift certificate and appeared in Malorie’s blog post on April 23.
The winners were: 1st: Kaylyn Groce of Silver City, N.C.; 2nd: Sunny Taylor of Kaycee, Wy.; and 3rd: Allison Boggs of Martin, S.D.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.