Committed To Practices That Produce Quality Beef
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American families often choose to celebrate a special occasion with beef - because beef has a reputation for a high quality dining experience. That reputation is no accident – it’s been earned through the hard work of America’s beef producers. Each year, the Beef Checkoff Program sponsors the Beef Quality Assurance Award, honoring two producers- one each from the beef and dairy industries. We learn more about this year’s winners, as Brian Baxter reports.
Assuring beef quality begins with committed people -- such as Phoebe Bitler, a dairy producer in eastern Pennsylvania and Jim Warren, a cattle auction market owner in northern California.
For a broadcast version of this VNR, please contact Melissa Slagle at firstname.lastname@example.org or 402-856-2097.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.