Ad Testing In Process
Producer communications advertising has run in beef, dairy and veal magazines during the last few months to provide beef checkoff information and results to producers. The ads featured active beef, dairy and veal producers talking about a checkoff program and are titled, “Producers Can’t Be Everywhere, My Beef Checkoff Can.” The team is now updating these advertisements to ensure that they provide producers with information they feel is useful in understanding how the beef checkoff affects their operation and the industry. Ad testing will be underway in April, to give producers the opportunity to provide candid feedback on three new concepts. New ads will begin running in May publications.