E-mart Visits Denver
A team of 16 meat buyers and product managers from South Korea’s largest retail chain recently visited the United States to learn more about U.S. beef production, processing and merchandising. E-Mart, founded in 1993 as Korea’s first discount retailer, now operates more than 125 locations.
The group began its tour at the Denver headquarters of the U.S. Meat Export Federation, learning about U.S. beef exports, marketing programs and global trends in beef production and consumption. Later, they traveled to Fort Collins for technical presentations at the Agricultural Research, Development and Education Center (ARDEC) at Colorado State University.
For more information about the checkoff's foreign marketing efforts, click here.