
2011 National Beef Ambassador Team Announced
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Madlynn Ruble, Albert Lea, Minn., Jessica Sweet, Livermore, Calif., Austin Joyce, Pearland, Texas, Kelli Fulkerson, Burlington, Mich., and Kristen Stufft, Lewistown, Penn. were chosen as the 2011 National Beef Ambassador Team winners at the annual competition, funded in part by the beef checkoff, held Oct. 1-3 in Rapid City, S.D. Contestants were judged in the areas of consumer promotion, classroom presentation, media interview technique and issues response.
Twenty-six contestants from throughout the country vied for a place on this elite team of agriculture advocates and $5,000 in cash prizes as well as five educational scholarships totaling $5,000 given by the American National CattleWomen Foundation, Inc. Additionally, one Beef Ambassador will be chosen for a prestigious USDA internship in Washington, DC.
While preparing for this national beef promotion and education competition, youth across the nation learn about beef and the beef industry within their family and with support from state CattleWomen, Cattlemen’s associations and state beef councils. The preparation highlights industry issues of current consumer interest. Winners of the state competitions compete at the national level receiving additional media training. After the event, as youth ambassadors, they speak to industry issues and misconceptions, while educating peers and others about food safety, nutrition and the Beef Checkoff Program at consumer events, in the classroom and online.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

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