Beef Briefs - April 2010
Contact: , 402-856-2097;
Date: Thursday, April 01, 2010
Look for Beef Briefs to be delivered the first of each month -- your snapshot of beef checkoff news affecting the dairy and beef industries. Editor’s note: please feel free to use these beef “blurbs” as space allows in your publication or online content. If you would like to expand on a certain topic, please e-mail Melissa Slagle at firstname.lastname@example.org.
In case you missed it…
New Advertising Campaign Set To Launch
The new beef checkoff advertising approach, called “Profiles,” which continues to build on the popular “Beef. It’s What’s For Dinner” tagline and slated to debut in May, focuses consumer attention on specific cuts (e.g., T-bone, top sirloin) and communicates that these cuts not only taste great, but are lean and powerful sources of protein too. In creating the new theme, the advertising committee reviewed and discussed recent consumer market research, new print concepts and radio spot scripts. The “Profiles” campaign reinforces consumers’ passion for the great taste of beef, while awakening their beliefs about beef’s body benefits. Americans have a love affair with beef but traditionally hold back from choosing it because of nutritional concerns. Yet, beef provides 10 essential nutrients needed for a healthy, active lifestyle. The campaign delivers against two drivers: the eating experience and how it fuels the body drives a consumers’ protein selection. For more about the checkoff-funded advertising efforts, visit MyBeefCheckoff.com
Checkoff Supports Earth Day Activities
April 22 will mark the 40th anniversary of Earth Day and once again, the beef checkoff’s issues management and producer communications teams are helping cattle farmers and ranchers across the country share their environmental sustainability message with consumers. This year’s Earth Day campaign highlights the tradition and longevity of cattlemen’s environmental stewardship practices and reinforces cattlemen’s geographic diversity yet unity around being “green” with the resources in their area. Throughout the coming weeks, the checkoff will be providing tools for producers to use in order to promote Earth Day activities, including: advertisements that can be tailored to their state or their own operation, customizable letters-to-the-editor, e-mail signature graphics, school outreach ideas, social media tips, fact sheets and environmental stock photos. Producers interested in getting involved on a local level in Earth Day activities should contact their state beef council
. To read more about today’s farm families and modern beef production, visit the checkoff-funded www.ExploreBeef.org
Online BQA Certification Approved
The checkoff’s Joint Producer Education Committee recently passed a resolution to allow all interested states to implement a nationally organized online BQA certification program. The national program will design and fund the program modules, while the certification data in the database will be the property of the state beef council or cattlemen’s association who will receive the reports. This soon-to-be-launched program will allow states limited by tight resources to fund certification programs. For states with current programs, it will allow them to reduce costs if necessary. For more information on the BQA program, go to www.bqa.org
Research Materials Available
The Research, Education & Innovation department has produced a number of materials that help share checkoff-funded research findings from the product enhancement, human nutrition and beef safety research programs. These publications cover a variety of topics, ranging from information on factors that affect tenderness to beef nutrition information and updates on safety research. Among the booklets available from the checkoff-funded product enhancement program are two publications on pre-harvest factors affecting beef tenderness. In addition to the materials developed through the checkoff-funded product enhancement program, there are numerous fact sheets from all departments to help you stay abreast of the latest research findings. To access a listing of these publications, go to research materials
Understanding Beef Cuts
The checkoff receives numerous requests for the Beef Made Easy Beef Cuts Chart, a wonderful resource for meat department employees and consumers. The handout is a great tool to educate meat associates and their customers on all the available cuts of beef and how each cut can be prepared. Find a downloadable version here
Wholesale Price Update
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Looking for the latest information on beef prices? The beef industry’s Wholesale Price Chart
is an average of the reported prices on beef sub-primal cuts from the previous week. In addition, the chart reflects year-ago pricing and the current Choice-Select price spread. All of this is presented in a visual representation of a beef animal for easier sub-primal identification. The Wholesale Price Chart is a top line view of wholesale beef prices. The chart is prepared using data from Cattle-Fax, the industry leader in cattle and beef industry statistics, and market and economic analysis. Get the latest information here
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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Internal links within this website are funded and maintained by the Beef Checkoff Program.
Outgoing links may be to websites maintained by third parties not funded by the checkoff.