Wanted: Millennial Moviemakers!
The checkoff's issues and reputation management team is launching a project to award film-making grants to three broadcast journalism or film school students who will each create their own short documentary about how beef gets from pasture to plate. The project is designed to reach consumers - specifically Millennials - with holistic and authentic messages about beef production. We are using university broadcast journalism/film contacts to promote the program with interested students and help us find the strongest candidates. If you have a contact who would be interested in learning about this program, please contact Audrey Monroe (Issues Management), email@example.com or 303/850-3363, to receive the summer documentary project application and template outreach e-mail.