Beef Checkoff Is Geared Up For National Nutrition Month
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March is National Nutrition Month, and more specifically, March 10th is Registered Dietitian Day. In support of this month, the checkoff’s food and nutrition communications team continues to communicate about "29 Ways Toward Better Health" to reinforce the availability and affordability of 29 lean beef steaks, roasts and ground beef choices during a time when media, consumers and health professionals are talking about nutrition.
A snapshot of this year’s beef checkoff nutrition communications efforts include:
- Reaching more than 8,500 registered dietitians with beef nutrition resources and information at the 2009 American Dietetic Association Food and Nutrition Conference and Expo.
- More than 20 state beef councils are taking advantage of the five protein webinars available this year. The first webinar took place Tuesday, Feb. 23 and reached more than 350 Registered Dietitians in Iowa, Kansas, Kentucky, Missouri and Wisconsin.
- Runner’s World highlighted beef as a healthy choice in their January edition. The article quotes dietitian Garrett Berdan, RD.
- The February edition of Better Homes and Gardens features an article about heart-healthy meals titled, “Heartwise in the Kitchen,” suggesting a lean steak and mushroom dinner.
- The March edition of Parenting magazine featured an article titled “Meals Your Belly Will Love” covering Live Well attendee Ellie Krieger, RD, who suggests lean sirloin steak as a dinner option.
- Prevention named beef one of “25 Ridiculously Healthy Foods” in October 2009.
- The Food and Nutrition program’s “I Heart Beef” campaign helped generate more awareness that lean beef is good for your heart in light of February being Heart Health Month. In total, the campaign has generated more than 95.7 million media impressions.
- More than 30 Nutrition Seminar programs hosted by the beef checkoff are taking place throughout the country in 2010.
The American Dietetic Association (ADA) conducts a nutrition education and information campaign each year designed to focus attention on the importance of making informed food choices and developing sound eating and physical activity habits. And, on March 10th, the ADA calls out the work of registered dietitians, the food and nutrition experts who translate the science of nutrition into practical solutions for healthy living.
As a commitment to providing wholesome and nutritious food to our nation’s families, the beef checkoff provides health professionals with beef nutrition education and resources. Celebrate National Nutrition Month with lean beef and visit BeefItsWhatsForDinner.com for recipes, fact sheets, protein research and simple tips for preparing nutrient rich beef.
For more information about checkoff-funded nutrition efforts, visit MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Funded by the Beef Checkoff.
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