The 2009 National Beef Cook-Off won a Certificate of Excellence Award for Superior Achievement in Media Relations from the North American Precis Syndicte, Inc. (NAPS). This award recognizes the extraordinary volume of media coverage, from the 60 second Radio Feature Release (RFR) for National Beef Cook-Off Recipe Entries. RFR’s normally generate 300 to 400 placements, with 400 rarely being reached. However, the 2009 National Beef Cook-Off release brought in 787 placements with a full 56 percent of them being from the top 50 markets! The extraordinary media coverage totals of this release places it in the top one-quarter of one percent of all releases distributed to the media through NAPS, including releases for most Fortune 500 companies, over 100 associations, all top 12 PR firms and over 1,600 accounts in all.