Four Retailers Announced As Winners of Third National Retail Beef Backer® Awards

Contact: , 402-856-2097;

Date: Thursday, January 28, 2010

The beef checkoff-funded Retail Beef Backer Award recognizes retailers for their commitment to outstanding beef marketing and merchandising programs. Winners presented with the 2009 Retail Beef Backer Awards at the 2010 Cattle Industry Annual Convention in San Antonio, Texas, were Sendik’s Food Markets, Southern Family Markets, Harris Teeter Supermarkets and Supervalu, Inc.

“The Retail Beef Backer Awards highlight the exceptional work retailers do throughout the year to increase beef demand,” says Jim Henger, executive director of marketing for the National Cattlemen’s Beef Association (NCBA), contractor to the Beef Checkoff Program. “This program is one way beef producers show their appreciation to retailers for their efforts to support our industry.”

The 2009 award winners are:

Retail Beef Backer Award winners are selected based on their excellent merchandising of beef at the meat case. A third-party judging panel also took into consideration the retailers’ tie-ins with beef checkoff-funded initiatives such as Middle Meat Mania, Beef Alternative Merchandising (BAM), Hispanic Marketing, Easy Fresh Cooking®, Beef Training Camp and Summer Grilling promotions. Applicants are also judged on non-beef checkoff-funded beef promotions that focus on increasing beef demand among their customers. Such programs include outstanding beef promotions, co-marketing promotions and customer education programs. 



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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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