Beef Is A Hero
The Mintel new products database provides insights on the number and composition of new food products hitting the marketplace each year. The market research team recently conducted a checkoff-funded review of the Mintel-reported new beef products, listed as either “beef-as-hero” (center of plate) or “beef-as-ingredient” (e.g. pizza topping). A “hero” new product is important because it contains more beef. From 2004 to 2008, beef excelled in the number of new “hero” beef items per annum – up 31 percent over the five-year span. In 2009, all proteins, including beef, showed a decline in launches, seemingly as a result of the financial pressures caused by the recession. For more information on the Mintel report, go to Trends in U.S. Retail Product Launches.
Funded by the Beef Checkoff.
SOCIAL MEDIA