Tell Your Story
The Dairy Producer Communications Forum and lunch will be held during the upcoming Cattle Industry Convention in January. This year, dairy producers and state beef council executives will be asked to put on their thinking caps as CBB producer communications Trade Media Manager Melissa Slagle and Dairy Management Inc. Vice President of Producer Relations Stan Erwine will lead them through an interactive working session designed with the future of dairy beef operations in mind. It is more important than ever before for producers to establish positive relationships with the community. With that in mind, this session will introduce attendees to some new skills and provide them with a number of tools to help communicate about their operation, including the beef checkoff-funded MBA program and dairy-checkoff “Telling Your Story” program. For more information, e-mail Melissa Slagle.